Advertising

Scientific Advertising

Claude Hopkins

Cracking the Ad Code

David (Hebrew University of Jerusalem) Mazursky, Jacob (Hebrew University of Jerusalem) Goldenberg, et al.

The Saxophone in Advertising

Axel Eggert i Melanie Vockeroth

Kreativitaet Und Marketing: Die Anwendung Von...

Bjorn (Lund University Sweden) Johansson i Bjrn Johansson

Facebook 101: Let Your Customers Create Word of Mouth,...

Berkeley) Weber Steve (all at the University of California

Outdoor Advertising

Anthony Sykes i Richard Nelson