Business strategy

Play Bigger: How Rebels and Innovators Create New Categories...

Christopher Lochhead, Kevin Maney, et al.

Building Distinctive Brand Assets

au) Romaniuk Research Professor Jenni (Research Professor

How To Build It: Grow Your Brand

Damola Timeyin i Niran Vinod

Looking Ahead: The 50 Trends That Matter

R Abouchakra I Al Mannaee Mona Hammami