The Desktop Designer's Illustration Handbook

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The Desktop Designer′s Illustration Handbook Marcelle Lapow Toor If you want to reach––and hold––audiences who′ve seen everything, read this new hands–on guide to locating, selecting, and using illustrations in desktop publications. In no time at all, you′ll be able to select just the right illustration technique to make your publication pop. The Desktop Designer′s Illustration Handbook is written by a graphic designer who really knows how to teach desktop illustration techniques. Marcelle Lapow Toor has taught graphic design and desktop publishing to university students and has conducted workshops at national conferences throughout the country. Her proven building block approach helps you make practical sense of the principles of illustration, design, and composition. She easily guides you through the process––from deciding what kind of illustration to use to manipulating images for maximum visual impact. With the aid of insider tips from participating pros, hundreds of illustrations, helpful hints, and time saving checklists, Ms. Toor clearly explains how to create eye–catching results using: Type – Dress up your design and keep costs low with eye–catching type and typographic devices. Learn simple techniques for using type as an illustration. Drawings – Add variety with clip art and original illustration. Learn how to locate and choose the drawing, illustrator, or clip art that will give your publication the competing edge. Photographs – Grab your reader′s attention with photographs that breathe life into the copy and baby your budget. Learn when it′s best to use a photograph, how to use a scanner to alter a photograph, and where to look for low–cost photos. Information Graphics – Take the snore out of statistics with reader–friendly charts, graphs, tables, and maps. Learn how to select the best format for statistical information so it is easily understood at a glance. Computer graphics – Punch up interest with textured backgrounds that you create with a scanner, an image–editing program, and materials lying around your office. Plus, learn how to achieve the effects you want with a drawing or painting program. You′ll turn again and again to this jam–packed idea book for inspiration as well as information. Here are hundreds of illustration ideas, guaranteed to get your creative juices flowing. And that′s not all. This indispensable desk reference gives you even more hands–on resources that you can put to work right away:
∗ A blow–by–blow description of the graphic devices used in each chapter and a clear explanation of how they were created.
∗ A sampler of clip art, with addresses of the software manufacturers who supply art on disk or CD–ROM.
∗ A sampler of pictorial and decorative typefaces.
∗ A list of public and private picture sources.
∗ Many illustrations by well–known professional illustrators and directions for contacting them.
∗ A glossary of desktop publishing terminology.
You won′t find a more complete or easier to use illustration source book. Whether you decide to use illustrations that are ready–made, illustrations created by hired hands, or illustrations that you create yourself, you′ll produce head turning, results every time with The Desktop Designer′s Illustration Handbook.

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John Wiley & Sons Inc
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