Big Brands: Minecraft


This product is not available in the selected currency.

Descripci贸

Find out how Mojang, the makers of Minecraft, grew from a small tech start-up into a gaming company worth $2.5 billion in under 10 years.

Discover some of the brightest business minds behind Mojang's meteoric rise, Minecraft's fan community, and the crucial role it has played in the success of both the game and the company. And take a look at what the future might hold for Minecraft under Microsoft's ownership. From fan conventions to Minecraft on Youtube, this is a fascinating look at Mojang, and the gaming industry as a whole.

The Big Brands series delves deep into the amazing stories behind the world's most iconic businesses - their business plan and marketing strategy, and how they present themselves to consumers through logos and advertising campaigns.

Detalls del producte

Data de publicaci贸
Tipus
R煤stica
EAN/UPC
9780750292542

Obtingues ingressos recomanant llibres

Genera ingressos compartint enlla莽os dels teus llibres favorits a trav茅s del programa d鈥檃filiats.

Uneix-te al programa d鈥檃filiats