The Marketing of Sport


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Descripci贸

Explores the developments in sport marketing with an analysis by one of the world's leading sport marketing academics. This book provides an introduction to the key aspects of sport marketing. It enables readers to understand the differences between sport marketing and marketing in other sectors.

Detalls del producte

Data de publicaci贸
Tipus
R煤stica
EAN/UPC
9780273688266
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