The Apple Experience: Secrets to Building Insanely Great Customer Loyalty


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Descripció

Apple's 5 Core Principles - Now in the Palm of Your Hand!

Steve Jobs and Apple re-imagined retail in their iconic Apple Stores. The Apple Experience reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades.

A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers.

Any business that deals with people, both employees and customers, can adopt these techniques initiated by Steve Jobs to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.

"If you have a retail business then this is a must read...business owners and managers in any industry can benefit from the lessons" Strategist, April 2012

Detalls del producte

Editorial
McGraw-Hill Education - Europe
Data de publicació
Idioma
Anglès
Tipus
Tapa dura
EAN/UPC
9780071793209
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