Medill on Media Engagement

(Editor)

This product is not available in the selected currency.

Descripció

Medill on Media Engagement illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Drawing on nearly a decade of significant research at Northwestern University's Media Management Center, 17 contributors analyse a lexicon of how people define their media experiences. They then offer best practices and case studies for how a dozen of these rich experiences - from Civic to Timeout, Inspiration to Community-Connection- can make today's media brands relevant and important.

Detalls del producte

Editorial
Hampton Press
Data de publicació
Idioma
Anglès
Tipus
Rústica
EAN/UPC
9781572739871
Matèries IBIC:

Obtingues ingressos recomanant llibres

Genera ingressos compartint enllaços dels teus llibres favorits a través del programa d’afiliats.

Uneix-te al programa d’afiliats