Marketing and Advertising Law in a Process of Harmonisation


This product is not available in the selected currency.

Descripció

The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas, only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged, but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on marketing business to consumer (B2C), which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection.

Detalls del producte

Editorial
Bloomsbury Publishing PLC
Data de publicació
Idioma
Anglès
Tipus
Tapa dura
EAN/UPC
9781509900671

Obtingues ingressos recomanant llibres

Genera ingressos compartint enllaços dels teus llibres favorits a través del programa d’afiliats.

Uneix-te al programa d’afiliats