Electronic Marketing and the Consumer


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Descripció

Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the

Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and `smart cards'.

Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.

Detalls del producte

Editorial
SAGE Publications Inc
Data de publicació
Idioma
Anglès
Tipus
Rústica
EAN/UPC
9780761910701
Matèries IBIC:

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