Customer Relationship Management: Marketing 04.04


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Descripció

This is the fast track route to developing world customer relationships. It covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. It includes examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold. It also includes a glossary of key concepts and a comprehensive resources guide.

Detalls del producte

Editorial
John Wiley and Sons Ltd
Data de publicació
Idioma
Anglès
Tipus
Rústica
EAN/UPC
9781841122137
Matèries IBIC:

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