Customer Relations

This product is not available in the selected currency.


Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a company's interactions with clients and sales prospects. It involves using technology to organise, automate, and synchronise business processes -- principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P Fiske's relational models framework to construct their relationships with service organisations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.

Detalls del producte

Nova Science Publishers Inc
Data de publicació
Tapa dura
Matèries IBIC:

Obtingues ingressos recomanant llibres

Genera ingressos compartint enllaços dels teus llibres favorits a través del programa d’afiliats.

Uneix-te al programa d’afiliats