Consumer Psychology of Tourism, Hospitality and Leisure: Volume 3


This product is not available in the selected currency.

Descripció

Knowledge of consumer psychology and consumer behaviour in relation to tourism is valuable in determining the success of tourism and hospitality ventures. The book is an edited collection of papers from the 3rd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, held in Melbourne, Australia in January 2003. Themes covered by the papers include attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation.

Detalls del producte

Editorial
CABI Publishing
Data de publicació
Idioma
Anglès
Tipus
Tapa dura
EAN/UPC
9780851997490
Matèries IBIC:

Obtingues ingressos recomanant llibres

Genera ingressos compartint enllaços dels teus llibres favorits a través del programa d’afiliats.

Uneix-te al programa d’afiliats