Brand Success: How the World's Top 100 Brands Thrive and Survive

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Descripció

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.

With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.

Detalls del producte

Editorial
Kogan Page Ltd
Data de publicació
Idioma
Anglès
Tipus
Rústica
EAN/UPC
9780749462871
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