Social Media Performance Evaluation and Success Measurements


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Descripció

There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society's advancement.

Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.

Detalls del producte

Editorial
IGI Global
Data de publicació
Idioma
Anglès
Tipus
Tapa dura
EAN/UPC
9781522519638
Matèries IBIC:

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