Handbook of Research on Global Fashion Management and Merchandising


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Descripció

Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices.

The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

Detalls del producte

Editorial
IGI Global
Data de publicació
Idioma
Anglès
Tipus
Tapa dura
EAN/UPC
9781522501107
Matèries IBIC:

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