Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences


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Descripci贸

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.

Detalls del producte

Editorial
Lulu.com
Data de publicaci贸
Idioma
Angl猫s
Tipus
R煤stica
EAN/UPC
9780557285655
Mat猫ries IBIC:

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