Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

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Descripció

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities.

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organisational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.

Detalls del producte

Editorial
Idea Group,U.S.
Data de publicació
Idioma
Anglès
Tipus
Tapa dura
EAN/UPC
9781466636316
Matèries IBIC:

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